The series of Outsourcing Destination Guides is distributed electronically via different media channels, including subscriber mailing, own social media channels, journals, newsletters, websites and partners.
Each edition has an initial output of 260.000 with the following media and regional distribution.
Distribution and geographical reach
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Due to the dedication to our home markets Germany, Austria and Switzerland, about 44% of our reach belongs to these countries. Another 18% belongs to EU countries, incl. UK, France, The Netherlands, Sweden, Norway, Denmark, Belgium, Spain, Italy and other (without Germany, Austria Switzerland) and about 38% we reach in the US and the Rest of the World.
Each Destination Guide is distributed once to about 4.600 contacts. In addition our partners commit to distribute directly to their network and subscribers (number vary due to different local partners).
The Outsourcing Journal, with its Online Edition and Special Editions is the prime media partner for the series of Outsourcing Destination Guides. We have reserved prominent banner and advertising space, as well as publishing options to ensure an extended reach in addition to our subscriber and social media channels.
Why Destination Guides?
To help evaluate and find suitable destinations for ITO and BPO services
To provide insight views of the global ITO/BPO industry
To make first hand information available to a larger audience
To provide an independent information and presentation platform
To support cluster marketing in emerging and established ITO/BPO destinations
To make high quality and targeted presentation available to small and medium size vendors
The series of Outsourcing Destination Guides is published by the independent German Outsourcing Association in co-operation with local partner organizations and media.
The German Outsourcing Association represents buyers from its home markets (DACH) as well as international vendors, consultants, governmental and non-governmental organizations active in the field of ITO, BPO, KPO and SSC.